SEO is one of the hottest channels to drive growth. But how easy is to rank on the 1st page of Google with all this competition and non-stop evolving algorithms? Let’s find out what really works in 2020 and how to create evergreen SEO content. In an SEO masterclass for Outreach Digital’s attendees I shared my knowledge and expertise on SEO and how to create super optimised content that ranks high. Link to my presentation. Check the recording of the …
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You probably heard this before. 301 redirect is the most common redirect used and it is really important for SEO. What is a 301 redirect? A 301 redirect is a permanent redirect from one URL to another. It is the ‘’command’’ which sends both visitors and search engines from a URL to another one. It used to smoothly pass authority of the first URL (link juice) to a second URL and of course to avoid a bad UX for visiting …
What is Search Engine Optimization (aka SEO) and why is it important? We cannot cover this topic with just a small article around 700 words, but let’s try to cover the SEO basics with this primer that can help a lot a beginner. SERP: Paid and Organic People say that images are better than words so let’s start with an example that will give you the opportunity to actually understand what is SEO, the acronym of Search Engine Optimization. Let’s …
This is an SEO checklist and guide with general search engine optimization best practices that you need to follow in order to ensure your content follows all modern SEO tactics and is well optimized. This will make the life of everyone involved in each article/content material easier. The aim is to have a first draft that is already in very good shape and will require fewer changes to be fully optimized and SEO-ready. Here are the SEO checklist and guidelines …