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How to Separate Non-Branded Organic Traffic From the Branded One

Writer: Dimitris Drakatos
Dimitris Drakatos
Sep 4, 2021
1 min read

Updated: Jun 20, 2023

Most of the times SEO is about driving non-branded organic to a website. Big problem though for many SEO professionals out there is how they can segment this traffic from the branded one. Especially when they work for a big brand that has a lot of branded organic traffic.


You need to be able to showcase your work and this can be done by separating non-branded organic traffic from the branded one.


To help you dealing with this, I’ve prepared a short deck which I presented at Measurefest 2021, covering specifically this topic.


Hope you’ll find it helpful – leave a comment 🙂



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Illustrated portrait of Dimitris Drakatos, SEO and AI search consultant.

Hi, I'm Dimitris

I work on SEO, AI search and organic growth, in-house and independently. I write here about what is actually working, and I run my own research into how AI search behaves.

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