Most of the times SEO is about driving non-branded organic to a website. Big problem though for many SEO professionals out there is how they can segment this traffic from the branded one. Especially when they work for a big brand that has a lot of branded organic traffic.
You need to be able to showcase your work and this can be done by separating non-branded organic traffic from the branded one.
To help you dealing with this, I’ve prepared a short deck which I presented at Measurefest 2021, covering specifically this topic.
Hope you’ll find it helpful – leave a comment 🙂